Tuesday, March 31, 2015

A Look at Heinz and Kraft Brand History-- Part 1: Ketchup and Jell-O

From the Narch 26, 2015, Chicago tribune "Amid a new chapter, a look at brands' history" by AP.

HEINZ TOMATO KETCHUP

The company's name is synonymous with the ketchup it began selling since 1876.  Before that, ketchup was not necessarily made from tomatoes.  Some early recipes were based on mushrooms and seafood.  Heinz needed to point out theirs was made with tomatoes.

JELL-O

The base ingredient has been used in desserts as far back as the Middle Ages, but it was a cough syrup-maker in 1897 who made it what it is today.

Pearle Bixby Wait started mixing powdered gelatin with fruit flavors and sugar.  The result was Genesee Pure Food Co. in 1899, and within a few years was advertising in the Ladies Home Journal.

there is even a whole museum dedicated to Jell-O in Leroy, New York, where it was created.

It Squiggles and Wiggles.  Always Love to see Babies Tasting It For the First Time.  --CooterSqiggle


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