Showing posts with label Kraft Foods. Show all posts
Showing posts with label Kraft Foods. Show all posts
Monday, April 13, 2020
The History of Kraft Food Co.-- Part 2: Name Changes
** 1924-- J.L. Kraft & bros. & Co. changes its name to Kraft Cheese Co.
J.L. takes his company public and the first shares are traded on the Chicago Stock Exchange.
** 1930-- National Dairy Products Corp. acquires Kraft-Phenix Cheese.
** 1969-- National Dairy Products changes name to Kraftco Corp..
** 1986-- The new Kraft Inc. includes Kraft food and Duracell battery business. Kraft Inc. acquires Tombstone Pizza Corporation.
** 1988 The Duracell batteries business is sold to Duracell Holdings Corp., and Kraft returns to being "all food" for the first time in more than 30 years.
** 1989-- Phillip Morris combines Kraft Inc. and general Foods, to form Kraft General Foods Inc..
--Cooter
Sunday, April 12, 2020
Exploring the Past: The History of Kraft Cheese Co. --Part 1: A Stockton, Illinois, Connection
From the Galenian.
1903-- James Lewis Kraft rents a horse and wagon, purchases wholesale cheese and begins selling the cheese to small stores in Chicago.
1909-- J.L. Kraft & Bros. Co. is incorporated with three of his brothers: Charles, Norman and John.
1910-- Business increases 125% over the year before.
1914-- J.L. Kraft and his brothers decide to manufacture and sell their own cheese. The company buys its first cheese plant in Stockton, Illinois.
1915-- J.L. Kraft & Bros. begins selling processed cheese in cans.
--CootCheese
1903-- James Lewis Kraft rents a horse and wagon, purchases wholesale cheese and begins selling the cheese to small stores in Chicago.
1909-- J.L. Kraft & Bros. Co. is incorporated with three of his brothers: Charles, Norman and John.
1910-- Business increases 125% over the year before.
1914-- J.L. Kraft and his brothers decide to manufacture and sell their own cheese. The company buys its first cheese plant in Stockton, Illinois.
1915-- J.L. Kraft & Bros. begins selling processed cheese in cans.
--CootCheese
Thursday, April 2, 2015
Heinz and Kraft Brands-- Part 4: Claussen Pickles and Lea & Perrins
CLAUSSEN PICKLES
The Chicago staple started in 1870, when farmer Claus Claussen Sr. turned a bumper crop of cucumbers into pickles.
In the 1960s, the founder's great-grandson, Ed Claussen, helped create their touted crunchy version, know for being sold in the refrigerated section.
LEA & PERRINS
The famous Worcestershire sauce probably began as a mistake.
Chemists Lea and Perrins regarded it as a mistake and put it in a cellar. The key ingredient turned out to be time. Years later, they gave it a taste and there it was. That famous taste.
It became a part of Heinz in 2005.
And Bloody Marys Came to Be. Say Worcestershire Sauce Ten Times Real Fast. --DaCoot
The Chicago staple started in 1870, when farmer Claus Claussen Sr. turned a bumper crop of cucumbers into pickles.
In the 1960s, the founder's great-grandson, Ed Claussen, helped create their touted crunchy version, know for being sold in the refrigerated section.
LEA & PERRINS
The famous Worcestershire sauce probably began as a mistake.
Chemists Lea and Perrins regarded it as a mistake and put it in a cellar. The key ingredient turned out to be time. Years later, they gave it a taste and there it was. That famous taste.
It became a part of Heinz in 2005.
And Bloody Marys Came to Be. Say Worcestershire Sauce Ten Times Real Fast. --DaCoot
Heinz and Kraft Brands-- Part 3: Oscar Mayer and Cheez Whiz
OSCAR MAYER
Oscar Mayer began in Chicago in 1883, at the time the center of meat processing and packaging. It began in Oscar F. Mayer's butcher shop.
They stepped into hot dog marketing history in 1936 with their famous Wienermobile, a vehicle shaped like a giant hot dog.
CHEEZ WHIZ
The all-purpose cheese sauce was inspired by a simple dish of melted cheese over toast.
The product hit the market in 1952, with its first slogan being "Spoon it, Spread it, Heat it." Its first part of te slogan became unnecessary in 1993, when Kraft introduced the squeeze bottle.
Always Wanted to Ride in That Wienermobile. --Cooter
Oscar Mayer began in Chicago in 1883, at the time the center of meat processing and packaging. It began in Oscar F. Mayer's butcher shop.
They stepped into hot dog marketing history in 1936 with their famous Wienermobile, a vehicle shaped like a giant hot dog.
CHEEZ WHIZ
The all-purpose cheese sauce was inspired by a simple dish of melted cheese over toast.
The product hit the market in 1952, with its first slogan being "Spoon it, Spread it, Heat it." Its first part of te slogan became unnecessary in 1993, when Kraft introduced the squeeze bottle.
Always Wanted to Ride in That Wienermobile. --Cooter
Wednesday, April 1, 2015
Heinz and Kraft Brands-- Part 2: Philadelphia Cream Cheese and Kool-Aid
PHILADELPHIA CREAM CHEESE
The famous cracker and bagel spread was created in 1872, not in Philadelphia, but about 140 miles north in Chester, NY. The "Philadelphia" part of the name was a marketing move about 1880 to tie the product with the city at that time known for its quality cream cheese.
KOOL-AID
The powdered fruit drink (which I sure drank a lot growing up) grew out of an experiment by Edwin Perkins in 1927 when he was looking for ways to reduce shipping costs for a liquid concentrate fruit drink.
The mascot for the brand, that liquid-filled, smiley-faced pitcher with arms and legs, started in the 1950s. His catch-phrase, "Oh, Yeah!" is now embedded in pop culture.
--Cooter
The famous cracker and bagel spread was created in 1872, not in Philadelphia, but about 140 miles north in Chester, NY. The "Philadelphia" part of the name was a marketing move about 1880 to tie the product with the city at that time known for its quality cream cheese.
KOOL-AID
The powdered fruit drink (which I sure drank a lot growing up) grew out of an experiment by Edwin Perkins in 1927 when he was looking for ways to reduce shipping costs for a liquid concentrate fruit drink.
The mascot for the brand, that liquid-filled, smiley-faced pitcher with arms and legs, started in the 1950s. His catch-phrase, "Oh, Yeah!" is now embedded in pop culture.
--Cooter
Monday, March 30, 2015
Heinz Thinking Kraft
From the March 26, 2015, Chicago Tribune.
Big news here in the Chicago area concerning H.J. Heinz buying Kraft Foods to make the third-largest food and beverage company in North America and fifth largest in the world.
HEINZ in 2014 had more than $10 billion in sales. They listed 9 name brands of which I only recognized two: Heinz and Ore-Ida. They also have Classico, Complan, ABC, Quero, Plasmon, Master and Wattie's.
KRAFT in 2014 had more than $18 billion in sales and I recognized all nine of the brands listed: Kraft, Philadelphia Cheese, Oscar Meyer, Lunchables, Planters, Velveeta, Kool-Aid, Maxwell House Coffee and Kraft Cheese.
LARGEST FOOD AND BEVERAGE COMPANIES:
PepsiCo-- $37.2 billion
Nestle-- 27.9 billion
KraftHeinz-- $22.2 billion
Coca-Cola-- $21.5 billion
General Mills-- $13.7 billion
Kellogg-- $9.5 billion
Mondelez-- $6.9 billion
Campbell Soup-- $6.4 billion
Dr. Pepper Snapple-- $5.6 billion
J.M. Smucker-- $5.5 billion
McCormick-- $2.4 billion
Eating Good in the Neighborhood. --DaCoot
Big news here in the Chicago area concerning H.J. Heinz buying Kraft Foods to make the third-largest food and beverage company in North America and fifth largest in the world.
HEINZ in 2014 had more than $10 billion in sales. They listed 9 name brands of which I only recognized two: Heinz and Ore-Ida. They also have Classico, Complan, ABC, Quero, Plasmon, Master and Wattie's.
KRAFT in 2014 had more than $18 billion in sales and I recognized all nine of the brands listed: Kraft, Philadelphia Cheese, Oscar Meyer, Lunchables, Planters, Velveeta, Kool-Aid, Maxwell House Coffee and Kraft Cheese.
LARGEST FOOD AND BEVERAGE COMPANIES:
PepsiCo-- $37.2 billion
Nestle-- 27.9 billion
KraftHeinz-- $22.2 billion
Coca-Cola-- $21.5 billion
General Mills-- $13.7 billion
Kellogg-- $9.5 billion
Mondelez-- $6.9 billion
Campbell Soup-- $6.4 billion
Dr. Pepper Snapple-- $5.6 billion
J.M. Smucker-- $5.5 billion
McCormick-- $2.4 billion
Eating Good in the Neighborhood. --DaCoot
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