Thursday, April 2, 2015

Heinz and Kraft Brands-- Part 3: Oscar Mayer and Cheez Whiz

OSCAR MAYER

Oscar Mayer began in Chicago in 1883, at the time the center of meat processing and packaging.  It began in Oscar F. Mayer's butcher shop.

They stepped into hot dog marketing history in 1936 with their famous Wienermobile, a vehicle shaped like a giant hot dog.

CHEEZ WHIZ

The all-purpose cheese sauce was inspired by a simple dish of melted cheese over toast.

The product hit the market in 1952, with its first slogan being "Spoon it, Spread it, Heat it."  Its first part of te slogan became unnecessary in 1993, when Kraft introduced the squeeze bottle.

Always Wanted to Ride in That Wienermobile.  --Cooter

No comments: