Wednesday, April 1, 2015

Heinz and Kraft Brands-- Part 2: Philadelphia Cream Cheese and Kool-Aid

PHILADELPHIA CREAM CHEESE

The famous cracker and bagel spread was created in 1872, not in Philadelphia, but about 140 miles north in Chester, NY.  The "Philadelphia" part of the name was a marketing move about 1880 to tie the product with the city at that time known for its quality cream cheese.

KOOL-AID

The powdered fruit drink (which I sure drank a lot growing up) grew out of an experiment by Edwin Perkins in 1927 when he was looking for ways to reduce shipping costs for a liquid concentrate fruit drink.

The mascot for the brand, that liquid-filled, smiley-faced pitcher with arms and legs, started in the 1950s.  His catch-phrase, "Oh, Yeah!" is now embedded in pop culture.

--Cooter


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