From the Sept. 6, 2007, Chicago Tribune "Porsche jump-starts Chicago ad industry" by Susan Chandler.
A big sorry to those "Mad Men" out in New York. Chicago is the nation's second-largest advertising market, but of late it is getting the reputation as being the second-rate when it comes to advertising ideas.
But, Chicago-based Cramer-Krasselt has gotten the $40 million Porsche account. It wasn't long ago that the Leo Burnett was flying high with its commercials.
NOTABLE AD CAMPAIGNS CREATED BY CHICAGO COMPANIES
Campaign-- product-- ad agency
MARLBORO MAN-- Marlboro cigarettes-- Leo Burnett
I WISH I WERE AN OSCAR MAYER WEINER-- Oscar Mayer hot dogs-- J. Walter Thompson
MY BOLOGNA HAS A FIRST NAME-- Oscar Mayer bologna-- J. Walter Thompson
TONY THE TIGER-- Kellogg's Frosted Flakes-- Leo Burnett
WASSUP?-- Budweiser-- DDB Chicago (Well, this one wore real thin.)
WHAT DO YOU WANT ON YOUR TOMBSTONE-- Tombstone frozen pizza-- Foote, Cone & Belding
BE LIKE MIKE-- Gatorade-- Bayer Bess Vanderwarker
YOU DESERVE A BREAK TODAY--McDonald's-- Needham, Harper and Steers
Think I'm Gonna Get a Big Mac for My Break. We're Getting Overdue for McRibs!! --Cooter
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