I always like it when Time does this one page, packed with information, column. It is as good as the Tribune's Ten Things You Didn't Know.
In 1971, cigarette packs were required to have warning labels and companies were no longer allowed to advertise on radio or television. This didn't stop the tobacco companies who continued ads in publications, billboards, sponsorships and merchandise promotions like Camel Cash.
SOME KEY DATES
1909 The American Tobacco Company includes small baseball cards in packs of cigarettes. Pittsburgh Pirate Honus Wagner's card will become the most valuable ever, one fetching $2.8 million in a 2007 auction.. I have heard that he was against cigarette smoking and had had his card pulled right away, so that made it quite rare.
1965 Congress requires cigarette packs to carry health warning labels. The surgeon general's warning is added in 1970.
1991 A study shows that nearly as many 6-year-olds know Joe Camel as Mickey Mouse. The cartoon pitchman is retired in 1997.
1992 Wayne McLaren, the actor who portrayed the rugged Marlboro Man in commercials, died of lung cancer at age 61. He did not look so rugged and healthy then.
What Does Lucky Strike Mean? --Cooter
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