A 1952 song about "Smokey the Bear" has stirred some controversy as to his name ever since. To maintain proper rhythm in the song, the writers added "the" to the name and "Smokey the Bear" became the norm.
Chicago ad agency Foote, Cone & Belding has always represented Smokey Bear pro bono (thanks guys) ever since he was a cub (and not the baseball kind).
Brigham Young students suggested an appalled Smokey glaring at a birthday cake with 70 flaming candles on it for his birthday.
Today, 6.7 million acres of forest are lost each year to fire, but that is just a fraction of what it was in the 1940s.
For 54 years, Smokey said "Only you can prevent forest fires." The line was modified in 2001 to "Only you can prevent wildfires."
Love Our Smokey Bear, the Bear. --Cooter
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