From the March 25, 2013, Time Magazine Milestones.
"The 60th anniversary of Peeps, the spongy marshmallow chicks that have become synonymous with Easter in the U.S.; they were born in 1953, when Russian immigrant Sam Born bought the Rodda Candy Co. of Lancaster, Pa."
Peeps are now made for Halloween, Christmas and St. Valentine's Day.
Yellow chicks are the original color ones and this is where they get the name, as baby chicks go "peep." The company is located in Bethlehem, Pennsylvania, and also make Mike and Ikes and Hot Tamales. (I didn't know that.)
I personally do not like Peeps at all.
Candy for a Candy Time Tomorrow. --DaCoot
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