From March 29th Yahoo! News from the Wall Street Journal "Larry; Quaker of Oatmeal Fame, gets Makeover" by Sarah Nassauer. Yes, I do write about more current items. I'm just trying to finish off some older history notebooks.
Larry, as folks at Quaker Oats call him, has been staring at us for many years from cartons of oatmeal, but is now getting a new look: haircut, losing some weight and dropping about five years.
PepsiCo, Quaker's owner, is trying to reinvigorate the 134-year-old brand. the new image is thanks to Hornall Anderson. With the hair trimmed, the shoulders are more apparent, making Larry appear stronger and more vibrant. trimming the hair also makes him appear to be lighter and thinner. The double-chin has been removed and roils on his face have been smoothed.
My dad worked for Quaker Oats for the majority of his adult life. if you cut him I'm sure he would have bled Quaker Oats.
For Dad. --DaCoot
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