Friday, June 17, 2011

Remembering Erector Sets-- Part 2

Come to think of it, my brother might have done something with my old Erector set. he might have melted it down for the war effort. He was prone to doing stuff like that. Ask him some day what he did with my old Beatle albums.

Erector sets were invented in 1911 by American toy visionary A,C. Gilbert, and revolutionized the toy construction sets with pieces enabling kids to build models as large as their budgets, or family generosity would allow. Gilbert patented his sets and cornered the toy market.

The sets were made in New Haven, Connecticut and were originally packaged in wooden boxes. The product had the first national advertising campaign for a tiy. (I have to wonder why little Ralphie in "A Christmas Story" didn't fall for an erector set? Probably because you couldn't shoot your eye out with one.)

The sets were sold for over five decades until the company went bankrupt in 1967. During that time, more than 30 million sets were sold through Sears, J.C. Penney, Montgomery Ward and independent toy stores. (Remember those great Christmas catalogs that we looked through hundreds of times and just got those faraway looks in our eyes.)

Well, I Guess You Could Hurt Yourself If You Didn't Tighten Stuff or Build It Correctly. --DaCoot

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