Monday, December 21, 2020

About 'It's a Wonderful Life'-- Part 2: Becoming a Classic

When it was first released in 1946, as I said earlier, the movie was not intended to be a Christmas movie.  And, it initially flopped at the box office.  The film's copyright was not renewed.

So, in the 1970s, "It's a Wonderful Life" was free for broadcasters to air repeatedly.  And they did and did and did and did.  So much so, that it either became a classic for some or made others, like my wife, gag.  Fortunately, for some reason, I didn't see it that much.

But, for those of us who are fans of it, we began to notice that this less-than-jolly-ho-ho-ho movie was a great one.  And, a Christmas tradition was begun.  I am surprised that we don't have a cable station offering a 24-hour array like TNT and TBS  do for "A Christmas Story."

NBC currently owns the rights to the film and broadcasts it on Christmas Eve every year (and several other times beforehand).  In 2016, Variety reported that the network's  42nd Christmas Eve showing had  4.5 million viewers.

NBC will again rebroadcast the movie this Thursday from 7 to 10 CST.

--DaCootLife

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