Thank Your Happy Meal for This Guy

From the May 22,2019, Chicago  Tribune, "Marketing company founder helped develop Happy Meal" obituary for Bernard "Bud" Frankel.

He helped other companies sell their products for 40 years as a co-founder of marketing services business Frankel and Company. Their biggest hit was McDonald's Happy Meal.

BERNARD "BUD" FRANKEL, 89

Died May 14, 2019

In 1973, his company began it relationship with McDonald's, who already had a company for advertising, but felt they needed help in promotion.

In 1976, they put together a promotion tied to the Summer Olympics in Montreal.  Customers received scratch-off game pieces for events and, if the U.S. wins, you win."  If you had one in that event, you'd get a Big Mac for Gold, fries for Silver or Coke for Bronze.

The Happy Meal promotion began in 1979.