Friday, May 11, 2012

A New Dr. in the House, Well, At Chicago's Soldier Field, Anyway

From the April 18th Chicago Tribune "Dr in the house" by Bridget Doyle.

A seven-year contract was signed with the Bears to replace Coca-Cola at the home of the Bears, Soldier Field.

The original Dr Pepper was created in Waco, Texas, in 1885, a year before Coca-Cola and has 23 flavors in its secret blend.  Kind of like the Colonel's fried chicken.  Dr Pepper (with no period after the Dr) is categorized as a flavored soft drink, not a cola.

Dr Pepper is now part of the Dr Pepper Snapple Group which includes Dr Pepper, 7Up, A&W Root Beer, Canada Dry, Sunkist and Snapple.  As far as market share, it is in third place with 16.7% of the market.  Coca-Cola is first with 41,9% and PepsiCo second with 28.5%.

I've always been a big Dr Pepper fan, especially back in the 50s and 60s when it was 10-2-4 (when you were supposed to drink it during the day) and man, did it ever pack a kick.  Nothing finer than getting one out of a gas station cooler which had it cold enough to have that slim layer of ice at the top.  Pop the cap off and take a coupla big swigs and let out one huge belch.

If you had enough money, 5 cents, you could splurge for a pack of peanuts and put them in the drink as well.

Sure did the trick on one of those real hot (in the days before ac) Southern summer days.

Now, That Was Living!!  --Cooter

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