March Madness Began in Illinois-- Part 3

The motto "March Madness" remained largely a Midwest regional thing for dour decades until CBS broadcaster Brent Musburger, a former Chicago newspaper reporter began referring to the NCAA's  basketball tournament.  The term caught on.

But, in 1996, the IHSA sued to stop the NCAA corporate sponsor GTE from distributing a video game bearing the March madness title.

Later that year, the IHSA and NCAA hammered out a joint venture called the March Madness Athletic Association, which now holds all trademark rights to the term.

They go on the prowl when all those brackets start going viral.

So, Give me That M.M. Bracket.  --Cooter