A 1952 song about "Smokey the Bear" has stirred some controversy as to his name ever since. To maintain proper rhythm in the song, the writers added "the" to the name and "Smokey the Bear" became the norm.
Chicago ad agency Foote, Cone & Belding has always represented Smokey Bear pro bono (thanks guys) ever since he was a cub (and not the baseball kind).
Brigham Young students suggested an appalled Smokey glaring at a birthday cake with 70 flaming candles on it for his birthday.
Today, 6.7 million acres of forest are lost each year to fire, but that is just a fraction of what it was in the 1940s.
For 54 years, Smokey said "Only you can prevent forest fires." The line was modified in 2001 to "Only you can prevent wildfires."
Love Our Smokey Bear, the Bear. --Cooter
Showing posts with label Smokey Bear. Show all posts
Showing posts with label Smokey Bear. Show all posts
Wednesday, June 4, 2014
Smokey Bear Gets Makeover-- Part 2: A World War II Connection
Smokey Bear turns 70 this year, but no retirement for him. he's still educating people about preventing forest fires. last year there were 47,579 wildfires across the US and typically 9 of 10 were human fault.
His "people" have given him younger and fresher look to appeal to those kind of folks.
He also now has a Facebook page, Instagram and Twitter accounts (22,000 followers in Twitter).
Smokey (the) Bear was created August 9, 1944, as the property of the U.S. government. During World War II, we were worried that our enemies might start fires to destroy our wood natural resource. More than 22 million acres of forests were burning each war year when the government sorely needed timber.
To help with the war effort, a group of ad executives formed the Ad Council, a non-profit volunteer group. they came up with the "Loose Lips Sink Ships" line and, early on, they started work on how to prevent those fires.
At first, they though of using a bird or a horse, but finally settled on a bear. Thus, Smokey Bear (the) came into being, a nice, friendly bear.
Only YOU, You, You. --DaCoot
His "people" have given him younger and fresher look to appeal to those kind of folks.
He also now has a Facebook page, Instagram and Twitter accounts (22,000 followers in Twitter).
Smokey (the) Bear was created August 9, 1944, as the property of the U.S. government. During World War II, we were worried that our enemies might start fires to destroy our wood natural resource. More than 22 million acres of forests were burning each war year when the government sorely needed timber.
To help with the war effort, a group of ad executives formed the Ad Council, a non-profit volunteer group. they came up with the "Loose Lips Sink Ships" line and, early on, they started work on how to prevent those fires.
At first, they though of using a bird or a horse, but finally settled on a bear. Thus, Smokey Bear (the) came into being, a nice, friendly bear.
Only YOU, You, You. --DaCoot
Smokey Bear Gets Makeover-- Part 1
From the May 22, 2014, Chicago Tribune by Meg James.
"Warmer, fuzzier symbol, at 70, adds Facebook, Twitter to his neck of woods." At the top of the article there was a timeline and six posters featuring Smokey (the) Bear and the caption: "Smokey Bear was created in 1944 as the face of wildfire prevention. At that time, many firefighters and others were involved in the World War II effort, leaving a gap in the country's ability to overcome forest fires. Enlisting the support of the public toward avoiding incidents that might lead to accidental fires began with a Walt Disney movie poster loan featuring Bambi. Favorable response set the stage for an animal fire-prevention spokesman."
Posters:
1944: "Smokey Says: Care Will Prevent 9 Out of 10 Forest Fires."
1956: "Pals...Working Together-- Help Prevent Forest Fires."
1962: "Remember-- Only YOU Can Prevent Forest Fires."
1978: "Remember: There Are Babes in the Woods." (Baby Animals).
1989: "ONLY YOU" Smokey holding a shovel and pointing at you.
2014: "Happy 70th Smokey."
Still Smokey the Bear to Me. --Cooter :
"Warmer, fuzzier symbol, at 70, adds Facebook, Twitter to his neck of woods." At the top of the article there was a timeline and six posters featuring Smokey (the) Bear and the caption: "Smokey Bear was created in 1944 as the face of wildfire prevention. At that time, many firefighters and others were involved in the World War II effort, leaving a gap in the country's ability to overcome forest fires. Enlisting the support of the public toward avoiding incidents that might lead to accidental fires began with a Walt Disney movie poster loan featuring Bambi. Favorable response set the stage for an animal fire-prevention spokesman."
Posters:
1944: "Smokey Says: Care Will Prevent 9 Out of 10 Forest Fires."
1956: "Pals...Working Together-- Help Prevent Forest Fires."
1962: "Remember-- Only YOU Can Prevent Forest Fires."
1978: "Remember: There Are Babes in the Woods." (Baby Animals).
1989: "ONLY YOU" Smokey holding a shovel and pointing at you.
2014: "Happy 70th Smokey."
Still Smokey the Bear to Me. --Cooter :
Tuesday, June 3, 2014
And, We Won't Call Him "Smokey Bear"
From the May 23, 2014, Chicago Tribune ""WE won't call him 'Smokey Bear'" by Eric Zorn.
So, what do you call him? "Your beloved, iconic fire-fighting bear has been skunked."
May 23rd marked the 62nd year after President Truman signed into law a bill allowing copyright protections for one Smokey Bear. All the publicity materials since then have referred to him as Smokey Bear. But yet, we, most of us anyway, continue to call him incorrectly "Smokey the Bear." I know I am one of the "THE" folks.
"Yes, there's Kermit the Frog, Felix the Cat, Tony the Tiger. But also Donald Duck, Garfield Goose and Bugs Bunny."
Some say part of the problem stems from Smokey's Forest Service signing off on the popular Eddy Arnold song in the early 1950s "Smokey the Bear, Smokey the Bear/Prowlin' and growlin' and a'sniffin' the air...."
Oh Well, What Do You Call Him? --DaCoot
So, what do you call him? "Your beloved, iconic fire-fighting bear has been skunked."
May 23rd marked the 62nd year after President Truman signed into law a bill allowing copyright protections for one Smokey Bear. All the publicity materials since then have referred to him as Smokey Bear. But yet, we, most of us anyway, continue to call him incorrectly "Smokey the Bear." I know I am one of the "THE" folks.
"Yes, there's Kermit the Frog, Felix the Cat, Tony the Tiger. But also Donald Duck, Garfield Goose and Bugs Bunny."
Some say part of the problem stems from Smokey's Forest Service signing off on the popular Eddy Arnold song in the early 1950s "Smokey the Bear, Smokey the Bear/Prowlin' and growlin' and a'sniffin' the air...."
Oh Well, What Do You Call Him? --DaCoot
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