From the May/June 2016, Saturday Evening Post "Scary Giant Finds His Gentler Side."
Created in 1928, the Green Giant was originally the mascot of the Minnesota Valley Canning Company and created to sell their unusually large green peas. Originally he looked more like a wild-haired caveman wearing a bearskin.
That was until a young Leo Burnett gave him the makeover as he appears today: a green, leafy suit, green skin, a big smile and the word Jolly in front of his name. It was pointed out that in the first TV ads appeared in 1958, Leo Burnett's agency added the signature "Ho, Ho, Ho" laugh.
To make him even more accessible, a companion, the Little Green Sprout, was added in 1972.
The canning company is now called the Green Giant Company and today is the largest vegetable brand in the world.
And, the Jolly Green Giant has been named one of the top 10 ad icons of the 20th century by Advertising Age magazine.
Ho, Ho, Ho. --GreenCooter
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Thursday, May 5, 2016
Monday, February 15, 2016
Deaths: Robert Taylor, Ad Agency Man Created "Big Mac Attack" and Vince and Larry
ROBERT TAYLOR, 76 (1935-2015)
Ad Executive Created memorable Campaigns.
McDonald's "Big Mac Attack" and National Highway Traffic Safety Administration's public safety announcements featuring crash test dummies Vince and Larry.
Born in Canada. Eventually moved to Chicago. Joined Leo Burnette in 1982. Also worked on Samsonite Luggage and Dewar's Scotch Whisky.
Ad Executive Created memorable Campaigns.
McDonald's "Big Mac Attack" and National Highway Traffic Safety Administration's public safety announcements featuring crash test dummies Vince and Larry.
Born in Canada. Eventually moved to Chicago. Joined Leo Burnette in 1982. Also worked on Samsonite Luggage and Dewar's Scotch Whisky.
Tuesday, December 15, 2015
Death of Chicago Adman Rudolph Perz, Known for Creating Pillsbury Doughboy
From the the April 3, 2015, Chicago Tribune.
RUDOLPH R. PERZ, 89
Most famous for creating the lovable Pillsbury Doughboy. He developed the iconic spokesboy in his early years at the Chicago advertising agency Leo Burnett.
The Pillsbury Doughboy, otherwise known as Poppin' Fresh, was created in 1965 and is still used in commercials. A 1977 Chicago Tribune called him "a cute little anthropomorphic embodiment of fresh dough."
I always like the commercial of him giggling as he passed through an airport security point.
Perz said that early incarnations of the doughboy, originally animated, too closely resembled Caspar the Friendly Ghost, which led to the development of the three dimensional character. It was filmed using stop motion.
I Like That Doughboy.
RUDOLPH R. PERZ, 89
Most famous for creating the lovable Pillsbury Doughboy. He developed the iconic spokesboy in his early years at the Chicago advertising agency Leo Burnett.
The Pillsbury Doughboy, otherwise known as Poppin' Fresh, was created in 1965 and is still used in commercials. A 1977 Chicago Tribune called him "a cute little anthropomorphic embodiment of fresh dough."
I always like the commercial of him giggling as he passed through an airport security point.
Perz said that early incarnations of the doughboy, originally animated, too closely resembled Caspar the Friendly Ghost, which led to the development of the three dimensional character. It was filmed using stop motion.
I Like That Doughboy.
Wednesday, June 4, 2014
Snokey Bear Gets Makeover-- Part 3: Where Smokey THE Bear Came From
A 1952 song about "Smokey the Bear" has stirred some controversy as to his name ever since. To maintain proper rhythm in the song, the writers added "the" to the name and "Smokey the Bear" became the norm.
Chicago ad agency Foote, Cone & Belding has always represented Smokey Bear pro bono (thanks guys) ever since he was a cub (and not the baseball kind).
Brigham Young students suggested an appalled Smokey glaring at a birthday cake with 70 flaming candles on it for his birthday.
Today, 6.7 million acres of forest are lost each year to fire, but that is just a fraction of what it was in the 1940s.
For 54 years, Smokey said "Only you can prevent forest fires." The line was modified in 2001 to "Only you can prevent wildfires."
Love Our Smokey Bear, the Bear. --Cooter
Chicago ad agency Foote, Cone & Belding has always represented Smokey Bear pro bono (thanks guys) ever since he was a cub (and not the baseball kind).
Brigham Young students suggested an appalled Smokey glaring at a birthday cake with 70 flaming candles on it for his birthday.
Today, 6.7 million acres of forest are lost each year to fire, but that is just a fraction of what it was in the 1940s.
For 54 years, Smokey said "Only you can prevent forest fires." The line was modified in 2001 to "Only you can prevent wildfires."
Love Our Smokey Bear, the Bear. --Cooter
Smokey Bear Gets Makeover-- Part 2: A World War II Connection
Smokey Bear turns 70 this year, but no retirement for him. he's still educating people about preventing forest fires. last year there were 47,579 wildfires across the US and typically 9 of 10 were human fault.
His "people" have given him younger and fresher look to appeal to those kind of folks.
He also now has a Facebook page, Instagram and Twitter accounts (22,000 followers in Twitter).
Smokey (the) Bear was created August 9, 1944, as the property of the U.S. government. During World War II, we were worried that our enemies might start fires to destroy our wood natural resource. More than 22 million acres of forests were burning each war year when the government sorely needed timber.
To help with the war effort, a group of ad executives formed the Ad Council, a non-profit volunteer group. they came up with the "Loose Lips Sink Ships" line and, early on, they started work on how to prevent those fires.
At first, they though of using a bird or a horse, but finally settled on a bear. Thus, Smokey Bear (the) came into being, a nice, friendly bear.
Only YOU, You, You. --DaCoot
His "people" have given him younger and fresher look to appeal to those kind of folks.
He also now has a Facebook page, Instagram and Twitter accounts (22,000 followers in Twitter).
Smokey (the) Bear was created August 9, 1944, as the property of the U.S. government. During World War II, we were worried that our enemies might start fires to destroy our wood natural resource. More than 22 million acres of forests were burning each war year when the government sorely needed timber.
To help with the war effort, a group of ad executives formed the Ad Council, a non-profit volunteer group. they came up with the "Loose Lips Sink Ships" line and, early on, they started work on how to prevent those fires.
At first, they though of using a bird or a horse, but finally settled on a bear. Thus, Smokey Bear (the) came into being, a nice, friendly bear.
Only YOU, You, You. --DaCoot
Tuesday, January 28, 2014
Deaths: Marlboro Man
ERIC LAWSON, 72 'Ex Marlboro Man dies from smoking-related disease" //// Yahoo! News, AP by Daisy Mguyen. //// He did the company's cigarette ads in the late 1970s, died Jan. 10, 2014. //// Died of chronic obstruction pulminary disease. Did the ads from 1978-1981. Smoker since age 14 and had bit parts in many TV shows including "Baretta" and "Streets of San Francisco." Several other Marlboro Men have died from smoking related diseases including David Miller of emphesema in 1987 and David McLean from lung cancer in 1996. //// But that rugged man lighting that Marlboro and wearing the cowboy hat out in the woods sure looked rugged and made you want to light up.
Saturday, June 29, 2013
Advertising At Other Parks-- Part 2
BOOZE AND CHEERS-- A signature elemnet of the Brooklyn Didgers' Ebbets Field was a large Schaefer beer sign on which an "E' or "H" lit up to indicate error or hit. The official scorer got a free case of Schaefer each week for hitting the controls in the press box to activate the letters.
HISTORICAL SIGNPOSTS-- Ads have been part of baseball's big moments. A memorable Jimmy Foxx home run sailed over the Lux Soap sign at Cleveland's League Park in 1936. Cardinals outfielder Curt Flood slammed into an Alpo Dog Food sign as he made one of the greatest catches at Philadelphia's Connie Mack Stadium in 1964. Mark McGwire smashed a 485-foot home run at Cleveland's Jacobs Field in 1997 that hit the Budweiser sign between the E and I.
DIRTY TRICK-- At Philadelphia's Baker Bowl in the early 1900s, a soap company's billboard read, "The Phillies use Lifebuoy." A graffiti artist once added, "But they still stink."
HUMAN BILLBOARD?-- In the 1970s, Atlanta Braves owner Ted Turner wanted to give pitcher Andy Messersmith the number 17, nickname him "Channel" and put that name on his uniform. Strangely, Turner's cable superstation was Channel 17. National League President Chub Feeney nixed it.
It Was a Number Oops. --Cooter
HISTORICAL SIGNPOSTS-- Ads have been part of baseball's big moments. A memorable Jimmy Foxx home run sailed over the Lux Soap sign at Cleveland's League Park in 1936. Cardinals outfielder Curt Flood slammed into an Alpo Dog Food sign as he made one of the greatest catches at Philadelphia's Connie Mack Stadium in 1964. Mark McGwire smashed a 485-foot home run at Cleveland's Jacobs Field in 1997 that hit the Budweiser sign between the E and I.
DIRTY TRICK-- At Philadelphia's Baker Bowl in the early 1900s, a soap company's billboard read, "The Phillies use Lifebuoy." A graffiti artist once added, "But they still stink."
HUMAN BILLBOARD?-- In the 1970s, Atlanta Braves owner Ted Turner wanted to give pitcher Andy Messersmith the number 17, nickname him "Channel" and put that name on his uniform. Strangely, Turner's cable superstation was Channel 17. National League President Chub Feeney nixed it.
It Was a Number Oops. --Cooter
Tuesday, June 25, 2013
Advertising At Wrigley Field-- Part 1
From the April 16, 2013, Chicago Tribune "Here's the Pitch" by Mark Jacob. Mark Jacob has to be one of the premier researchers. It is amazing how many obscure facts he can locate.
"The prospect of a giant video screen blasting ads at Wrigley Field fans may upset purists who fear that the simple beauty of one of America's most iconic ballparks is being despoiled. But baseball history shows that Chesterfield cigarettes and Hole-Proof Hosiery have been as much a part of America's ballparks as Babe Ruth and Ernie Banks. Here are some advertising facts about Wrigley and other parks."
WHAT'S NEW IS OLD: Before the Cubs moved to Clark and Addison in 1916, they played in front of a huge billboard at the West Side Grounds, where the Illinois Medical District is today. That was one really big sign stretching from mid-center field across most of right field. It woul;d have such messages as "The Tribune always makes a hit with its sporting news."
And, believe it or not, there was a rooftop controversy even back then. Owners of buildings on Taylor Street built bleachers on top of apartment buildings. The Cubs responded by raising the right-field wall to block it. Hey, that huge sign wasn't there for no reason.
It Might Be, It Could Be.... --DaCoot
"The prospect of a giant video screen blasting ads at Wrigley Field fans may upset purists who fear that the simple beauty of one of America's most iconic ballparks is being despoiled. But baseball history shows that Chesterfield cigarettes and Hole-Proof Hosiery have been as much a part of America's ballparks as Babe Ruth and Ernie Banks. Here are some advertising facts about Wrigley and other parks."
WHAT'S NEW IS OLD: Before the Cubs moved to Clark and Addison in 1916, they played in front of a huge billboard at the West Side Grounds, where the Illinois Medical District is today. That was one really big sign stretching from mid-center field across most of right field. It woul;d have such messages as "The Tribune always makes a hit with its sporting news."
And, believe it or not, there was a rooftop controversy even back then. Owners of buildings on Taylor Street built bleachers on top of apartment buildings. The Cubs responded by raising the right-field wall to block it. Hey, that huge sign wasn't there for no reason.
It Might Be, It Could Be.... --DaCoot
Thursday, June 13, 2013
Early Energy Drink Ad
From the October 25, 2012, Chicago Tribune.
"An old Coca-Cola mural was discovered after an auto repair shop was torn down in the 5400 block of North Clark Street in Chicago. A four-story, eight unit condominium building is planned for the site next to the mural."
A photograph accompanied the short blurb in the article.. Some of the words on it: "Drink Coca-Cola" and "Relieves Fatigue. Sold Everywhere 5 Cents."
Here's hoping they found a way to save the old bit of advertising.
DaCoot
"An old Coca-Cola mural was discovered after an auto repair shop was torn down in the 5400 block of North Clark Street in Chicago. A four-story, eight unit condominium building is planned for the site next to the mural."
A photograph accompanied the short blurb in the article.. Some of the words on it: "Drink Coca-Cola" and "Relieves Fatigue. Sold Everywhere 5 Cents."
Here's hoping they found a way to save the old bit of advertising.
DaCoot
Saturday, February 9, 2013
Deaths: Yoda-- Tony
STUART FREEHORN, 98
Died Feb. 6th. He was the makeup artist for Yoda and Chewbaca of "Star Wars" fame. His work can also be seen on "2001: A Space Odyssey" and transformed Alec Guinness into Fagin in "Oliver Twist."
Some say there is an uncanny resemblance of Mr. Freeborn and Yoda. I saw a picture of him. There is.
I like all these movies.
DONALD KELLER, 84
Died Jan.22nd. His talent and artistry with the Leo Burnett advertising agency brought to life such characters as Tony the Tiger and Charlie the Tuna. He could capture the mood and expression wanted for his characters on the storyboards for the commercials.
After retirement, he was known to do a quick sketch of Tony the Tiger for children he encountered at restaurants.
What can I say, "They're ______" and "Sorry _____." Fill in the blanks.
Died Feb. 6th. He was the makeup artist for Yoda and Chewbaca of "Star Wars" fame. His work can also be seen on "2001: A Space Odyssey" and transformed Alec Guinness into Fagin in "Oliver Twist."
Some say there is an uncanny resemblance of Mr. Freeborn and Yoda. I saw a picture of him. There is.
I like all these movies.
DONALD KELLER, 84
Died Jan.22nd. His talent and artistry with the Leo Burnett advertising agency brought to life such characters as Tony the Tiger and Charlie the Tuna. He could capture the mood and expression wanted for his characters on the storyboards for the commercials.
After retirement, he was known to do a quick sketch of Tony the Tiger for children he encountered at restaurants.
What can I say, "They're ______" and "Sorry _____." Fill in the blanks.
Wednesday, October 24, 2012
A Brief History of Cigarette Advertising-- Part 2
I always like it when Time does this one page, packed with information, column. It is as good as the Tribune's Ten Things You Didn't Know.
In 1971, cigarette packs were required to have warning labels and companies were no longer allowed to advertise on radio or television. This didn't stop the tobacco companies who continued ads in publications, billboards, sponsorships and merchandise promotions like Camel Cash.
SOME KEY DATES
1909 The American Tobacco Company includes small baseball cards in packs of cigarettes. Pittsburgh Pirate Honus Wagner's card will become the most valuable ever, one fetching $2.8 million in a 2007 auction.. I have heard that he was against cigarette smoking and had had his card pulled right away, so that made it quite rare.
1965 Congress requires cigarette packs to carry health warning labels. The surgeon general's warning is added in 1970.
1991 A study shows that nearly as many 6-year-olds know Joe Camel as Mickey Mouse. The cartoon pitchman is retired in 1997.
1992 Wayne McLaren, the actor who portrayed the rugged Marlboro Man in commercials, died of lung cancer at age 61. He did not look so rugged and healthy then.
What Does Lucky Strike Mean? --Cooter
In 1971, cigarette packs were required to have warning labels and companies were no longer allowed to advertise on radio or television. This didn't stop the tobacco companies who continued ads in publications, billboards, sponsorships and merchandise promotions like Camel Cash.
SOME KEY DATES
1909 The American Tobacco Company includes small baseball cards in packs of cigarettes. Pittsburgh Pirate Honus Wagner's card will become the most valuable ever, one fetching $2.8 million in a 2007 auction.. I have heard that he was against cigarette smoking and had had his card pulled right away, so that made it quite rare.
1965 Congress requires cigarette packs to carry health warning labels. The surgeon general's warning is added in 1970.
1991 A study shows that nearly as many 6-year-olds know Joe Camel as Mickey Mouse. The cartoon pitchman is retired in 1997.
1992 Wayne McLaren, the actor who portrayed the rugged Marlboro Man in commercials, died of lung cancer at age 61. He did not look so rugged and healthy then.
What Does Lucky Strike Mean? --Cooter
Tuesday, October 23, 2012
A Brief History of Cigarette Advertising-- Part 1
From the June 15, 2009, Time Magazine by Scott Olstad and Randy James.
The article had a great "Call for Philip Morris" commercial at the top. If you Yahoo search the headline, you can go to the New York Public Library with 10 more cigarette ads where your doctor and even your baby wanted you to smoke.
Almost as soon as there was a U.S., there has been tobacco advertising. But new regulations on the tobacco industry may put a big crimp in the $13 billion a year business.
The first print ad for tobacco is believed to be from 1789 when what is now Lorillard Tobacco Co. advertised its snuff in a New York paper. In the late 19th-century cigarette packs began including trading cards featuring celebrities and athletes.
Soldiers in both world wars received either free or subsidized cigarettes. In the 40s and 50s there were catchy slogans like "Winston Tastes Good (go ahead and finish it)" and they backed popular TV shows. NBC's Nightly News grew out of the Camel News Caravan.
The golden age of cigarette advertising started dimming in the 60s when the health risks became more clear.
More to Come. --Cooter
The article had a great "Call for Philip Morris" commercial at the top. If you Yahoo search the headline, you can go to the New York Public Library with 10 more cigarette ads where your doctor and even your baby wanted you to smoke.
Almost as soon as there was a U.S., there has been tobacco advertising. But new regulations on the tobacco industry may put a big crimp in the $13 billion a year business.
The first print ad for tobacco is believed to be from 1789 when what is now Lorillard Tobacco Co. advertised its snuff in a New York paper. In the late 19th-century cigarette packs began including trading cards featuring celebrities and athletes.
Soldiers in both world wars received either free or subsidized cigarettes. In the 40s and 50s there were catchy slogans like "Winston Tastes Good (go ahead and finish it)" and they backed popular TV shows. NBC's Nightly News grew out of the Camel News Caravan.
The golden age of cigarette advertising started dimming in the 60s when the health risks became more clear.
More to Come. --Cooter
Wednesday, October 17, 2012
Chicago's Ad Industry
From the Sept. 6, 2007, Chicago Tribune "Porsche jump-starts Chicago ad industry" by Susan Chandler.
A big sorry to those "Mad Men" out in New York. Chicago is the nation's second-largest advertising market, but of late it is getting the reputation as being the second-rate when it comes to advertising ideas.
But, Chicago-based Cramer-Krasselt has gotten the $40 million Porsche account. It wasn't long ago that the Leo Burnett was flying high with its commercials.
NOTABLE AD CAMPAIGNS CREATED BY CHICAGO COMPANIES
Campaign-- product-- ad agency
MARLBORO MAN-- Marlboro cigarettes-- Leo Burnett
I WISH I WERE AN OSCAR MAYER WEINER-- Oscar Mayer hot dogs-- J. Walter Thompson
MY BOLOGNA HAS A FIRST NAME-- Oscar Mayer bologna-- J. Walter Thompson
TONY THE TIGER-- Kellogg's Frosted Flakes-- Leo Burnett
WASSUP?-- Budweiser-- DDB Chicago (Well, this one wore real thin.)
WHAT DO YOU WANT ON YOUR TOMBSTONE-- Tombstone frozen pizza-- Foote, Cone & Belding
BE LIKE MIKE-- Gatorade-- Bayer Bess Vanderwarker
YOU DESERVE A BREAK TODAY--McDonald's-- Needham, Harper and Steers
Think I'm Gonna Get a Big Mac for My Break. We're Getting Overdue for McRibs!! --Cooter
A big sorry to those "Mad Men" out in New York. Chicago is the nation's second-largest advertising market, but of late it is getting the reputation as being the second-rate when it comes to advertising ideas.
But, Chicago-based Cramer-Krasselt has gotten the $40 million Porsche account. It wasn't long ago that the Leo Burnett was flying high with its commercials.
NOTABLE AD CAMPAIGNS CREATED BY CHICAGO COMPANIES
Campaign-- product-- ad agency
MARLBORO MAN-- Marlboro cigarettes-- Leo Burnett
I WISH I WERE AN OSCAR MAYER WEINER-- Oscar Mayer hot dogs-- J. Walter Thompson
MY BOLOGNA HAS A FIRST NAME-- Oscar Mayer bologna-- J. Walter Thompson
TONY THE TIGER-- Kellogg's Frosted Flakes-- Leo Burnett
WASSUP?-- Budweiser-- DDB Chicago (Well, this one wore real thin.)
WHAT DO YOU WANT ON YOUR TOMBSTONE-- Tombstone frozen pizza-- Foote, Cone & Belding
BE LIKE MIKE-- Gatorade-- Bayer Bess Vanderwarker
YOU DESERVE A BREAK TODAY--McDonald's-- Needham, Harper and Steers
Think I'm Gonna Get a Big Mac for My Break. We're Getting Overdue for McRibs!! --Cooter
Wednesday, April 4, 2012
Larry the Quaker Guy Gets a Makeover
From March 29th Yahoo! News from the Wall Street Journal "Larry; Quaker of Oatmeal Fame, gets Makeover" by Sarah Nassauer. Yes, I do write about more current items. I'm just trying to finish off some older history notebooks.
Larry, as folks at Quaker Oats call him, has been staring at us for many years from cartons of oatmeal, but is now getting a new look: haircut, losing some weight and dropping about five years.
PepsiCo, Quaker's owner, is trying to reinvigorate the 134-year-old brand. the new image is thanks to Hornall Anderson. With the hair trimmed, the shoulders are more apparent, making Larry appear stronger and more vibrant. trimming the hair also makes him appear to be lighter and thinner. The double-chin has been removed and roils on his face have been smoothed.
My dad worked for Quaker Oats for the majority of his adult life. if you cut him I'm sure he would have bled Quaker Oats.
For Dad. --DaCoot
Larry, as folks at Quaker Oats call him, has been staring at us for many years from cartons of oatmeal, but is now getting a new look: haircut, losing some weight and dropping about five years.
PepsiCo, Quaker's owner, is trying to reinvigorate the 134-year-old brand. the new image is thanks to Hornall Anderson. With the hair trimmed, the shoulders are more apparent, making Larry appear stronger and more vibrant. trimming the hair also makes him appear to be lighter and thinner. The double-chin has been removed and roils on his face have been smoothed.
My dad worked for Quaker Oats for the majority of his adult life. if you cut him I'm sure he would have bled Quaker Oats.
For Dad. --DaCoot
Saturday, June 25, 2011
What's Your Favorite Insurance Commercial?-- Part 2
You've got to give those insurance companies, well some of them, credit for bringing some humor to the air waves during otherwise antagonizing commercials. This is when I do other stuff, like watch video tapes I've recorded or read or get something.
However, Aflac, Progressive, Geico and Allstate commercials are ones I watch. The duck is hilarious, there is just something about Flo, three of the Geico gang (Gecko, Cavemen and the fake Rod Sterling guy are fine), and then, there's my favorite, Mayhem.
CONTINUING WITH INSURANCE "MASCOTS"
THE ALLSTATERS
MAYHEM: Leo Burnett ad agency introduced the award-winning commercials, featuring actor Dean Winters last summer. The stuff they make him do. Besides "Shakey," I like the BFF in the parking lot and car flag ones.
DENNIS HAYSBERT-- Allstate's reassuring father figure and that voice of his makes you really feel like you're in good hands. He also played the commander of the "Unit." Pedro Cerrano in the movie "Major League" and President David Palmer on "24."
STATE FARM-- Eddie Matos-- Doesn't do anything for me.
NATIONWIDE-- Bob Wiltfong-- Nothing here either.
METLIFE-- Snoopy-- Well everybody likes Snoopy. Creator Charles Schulz license Snoopy to the insurance company in 1985. Makes him the elder statesman of the insurance guys.
Watch Out for Old Mayhem!! --Cooter
However, Aflac, Progressive, Geico and Allstate commercials are ones I watch. The duck is hilarious, there is just something about Flo, three of the Geico gang (Gecko, Cavemen and the fake Rod Sterling guy are fine), and then, there's my favorite, Mayhem.
CONTINUING WITH INSURANCE "MASCOTS"
THE ALLSTATERS
MAYHEM: Leo Burnett ad agency introduced the award-winning commercials, featuring actor Dean Winters last summer. The stuff they make him do. Besides "Shakey," I like the BFF in the parking lot and car flag ones.
DENNIS HAYSBERT-- Allstate's reassuring father figure and that voice of his makes you really feel like you're in good hands. He also played the commander of the "Unit." Pedro Cerrano in the movie "Major League" and President David Palmer on "24."
STATE FARM-- Eddie Matos-- Doesn't do anything for me.
NATIONWIDE-- Bob Wiltfong-- Nothing here either.
METLIFE-- Snoopy-- Well everybody likes Snoopy. Creator Charles Schulz license Snoopy to the insurance company in 1985. Makes him the elder statesman of the insurance guys.
Watch Out for Old Mayhem!! --Cooter
Friday, June 24, 2011
What's Your Favorite Insurance Commercial?-- Part 1
From the March 16th Chicago Trubine "After Adlac, other mascots" by Rob Manker.
He had to have had a great time writing this story.
I gave my picks in my other blog, this date: http://downdaroadigo.blogspot.com.
They had pictures of these recognizable commercial folk (dog, duck and gecko).
AFLAC-- Had a nationwide hunt to replace Gilbert Gottfried after his insensitive Twitter about Japan's problems. He had been screeching the duck's voice since 2000.
PROGRESSIVE-- FLO-- Played by actress and comedian Stephanie Courtney since 2008 in her "ridiculously sterile showroom. Facebook fans: 2.6 million
GEICO (actually a gang of four):
THE GECKO-- "a talking animated reptile" Facebook fans: 153,000
THE CAVEMEN-- a favorite of mine, even of their TV show got cancelled. Even then, has there ever been a TV show based on commercial characters? Facebook fans: 12,00
KASH-- "A stack of money with googly eyes! ...creepy. And it pops up when you're not expecting it, "Somebody's watching me." Facebook Fans: 1,400.
THE OVERLY SERIOUS HARD BOILED QUESTION GUY-- as Geico calls him, or THE FAKE ROD S(T)ERLING GUY as "30 Rock" called him. Facebook fans: unclear, whatever his name is.
More to Come. --Cooter
He had to have had a great time writing this story.
I gave my picks in my other blog, this date: http://downdaroadigo.blogspot.com.
They had pictures of these recognizable commercial folk (dog, duck and gecko).
AFLAC-- Had a nationwide hunt to replace Gilbert Gottfried after his insensitive Twitter about Japan's problems. He had been screeching the duck's voice since 2000.
PROGRESSIVE-- FLO-- Played by actress and comedian Stephanie Courtney since 2008 in her "ridiculously sterile showroom. Facebook fans: 2.6 million
GEICO (actually a gang of four):
THE GECKO-- "a talking animated reptile" Facebook fans: 153,000
THE CAVEMEN-- a favorite of mine, even of their TV show got cancelled. Even then, has there ever been a TV show based on commercial characters? Facebook fans: 12,00
KASH-- "A stack of money with googly eyes! ...creepy. And it pops up when you're not expecting it, "Somebody's watching me." Facebook Fans: 1,400.
THE OVERLY SERIOUS HARD BOILED QUESTION GUY-- as Geico calls him, or THE FAKE ROD S(T)ERLING GUY as "30 Rock" called him. Facebook fans: unclear, whatever his name is.
More to Come. --Cooter
Thursday, August 12, 2010
A Leo Burnett Moment-- Part 5
A few last-minute things about this remarkable man and his company.
Time Magazine has him on the list of 100 Most Influential Men of the 20th Century.
His agency is the tenth largest in the world.
QUOTE: "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." I'd say he stuck to these ideas quite well and his company still does.
Some other Burnett ad campaigns:
Who had the "Spot"?
Who had "The best for you each morning"?
"You're in good hands" with who?
Answers below.
A Remarkable Man. --Cooter
7-Up
Kellogg's
Allstate
Time Magazine has him on the list of 100 Most Influential Men of the 20th Century.
His agency is the tenth largest in the world.
QUOTE: "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." I'd say he stuck to these ideas quite well and his company still does.
Some other Burnett ad campaigns:
Who had the "Spot"?
Who had "The best for you each morning"?
"You're in good hands" with who?
Answers below.
A Remarkable Man. --Cooter
7-Up
Kellogg's
Allstate
A Leo Burnett Moment-- Part 4-- The Marlboro Man and Don Draper
From the August 4th Chicago Tribune "Leo Burnett, the Marlboro Man of ad agencies, turns 75" by Phil Rosenthal.
Nearly 40 years after he was last on TV and more than a decade after he was last on a billboard, the Marlboro Man stills stands big in our memories. No one thinks of Marlboro as a woman's cigarette, but that's how it started back in the 1920s.
That is, until Leo Burnett's agency got ahold of it. Now "he still stands tall in the mind's eye as a macho icon of virility." No woman stuff here.
Even when he came to be, the Marlboro Man was there to steer us away from the growing health concerns of cigarettes.
Who, in the agency, exactly "created what arguably is the most indelibly etched, well-defined advertising character of all time" has been up for debate for years.
In a 2002 NPR report had Leo Burnett recalling the moment of creation, "I said, 'What's the most masculine symbol you can think of" And right off the top of his head one of the writers spoke up and said a cowboy. And I said, 'That's for sure.'"
A man by the name of Draper Daniels was one of the creative forces at Burnett and has been credited as the Father of the Marlboro Man by some. Of course, the fact that there is a character on AMC's "Mad Men" TV show about a New York City ad agency might lead someone to think that he was also the model for Don Draper.
Of course, Don Draper is also the show's creative force and they did have a problem in an earlier season of coming up with an ad campaign for a cigarette company.
It's a Mad, Mad World. --Cooter
Nearly 40 years after he was last on TV and more than a decade after he was last on a billboard, the Marlboro Man stills stands big in our memories. No one thinks of Marlboro as a woman's cigarette, but that's how it started back in the 1920s.
That is, until Leo Burnett's agency got ahold of it. Now "he still stands tall in the mind's eye as a macho icon of virility." No woman stuff here.
Even when he came to be, the Marlboro Man was there to steer us away from the growing health concerns of cigarettes.
Who, in the agency, exactly "created what arguably is the most indelibly etched, well-defined advertising character of all time" has been up for debate for years.
In a 2002 NPR report had Leo Burnett recalling the moment of creation, "I said, 'What's the most masculine symbol you can think of" And right off the top of his head one of the writers spoke up and said a cowboy. And I said, 'That's for sure.'"
A man by the name of Draper Daniels was one of the creative forces at Burnett and has been credited as the Father of the Marlboro Man by some. Of course, the fact that there is a character on AMC's "Mad Men" TV show about a New York City ad agency might lead someone to think that he was also the model for Don Draper.
Of course, Don Draper is also the show's creative force and they did have a problem in an earlier season of coming up with an ad campaign for a cigarette company.
It's a Mad, Mad World. --Cooter
Wednesday, August 11, 2010
A Leo Burnett Moment-- Part 3
Leo Burnett's "images, ideas and characters tend to be the ones that made themselves at home in your head many years ago..."
Other Burnett images in our heads:
1. Who will always be lonely?
2. Who will always be finicky?
3. Who is always cooking in that tree?
4. Who is soft in the middle and always laughs if you poke him there?
5. Exactly what does that laugh sound like?
6. Whose nose knows?
7. Who thinks it's "Gr-r-reat!"
8. What brand did that rugged cowboy out west represent?
Answers Below.
It is amazing how many of his campaigns have stuck with me, and, if you're in my age bracket, almost 60, you as well.
1. the Maytag repairman.
2. Morris the Cat
3. the Keebler elves
4. the Pillsbury Doughboy
5. I can't spell it out, but know the sound well.
6. Toucan Sam
7. Tony the Tiger
8. the Marlboro Man
How'd You Do? --Cooter
Other Burnett images in our heads:
1. Who will always be lonely?
2. Who will always be finicky?
3. Who is always cooking in that tree?
4. Who is soft in the middle and always laughs if you poke him there?
5. Exactly what does that laugh sound like?
6. Whose nose knows?
7. Who thinks it's "Gr-r-reat!"
8. What brand did that rugged cowboy out west represent?
Answers Below.
It is amazing how many of his campaigns have stuck with me, and, if you're in my age bracket, almost 60, you as well.
1. the Maytag repairman.
2. Morris the Cat
3. the Keebler elves
4. the Pillsbury Doughboy
5. I can't spell it out, but know the sound well.
6. Toucan Sam
7. Tony the Tiger
8. the Marlboro Man
How'd You Do? --Cooter
Tuesday, August 10, 2010
A Leo Burnett Moment-- Part 2
Here are some lines from famous Leo Burnett ad campaigns. See if you can complete them.
Sorry ____
Don't Get mad, ___ ____
Strong Enough for a man, but ____ ___ _ _____
United, we still fly the _______ _____
Beef, it's what's ___ ______
If you could finish any of these (answers below), old Leo made inroads into your brain.
Charlie
get Glad
made for a woman.
friendly skies.
for dinner.
I got them all.
Great Job, Leo. --DaCoot
Sorry ____
Don't Get mad, ___ ____
Strong Enough for a man, but ____ ___ _ _____
United, we still fly the _______ _____
Beef, it's what's ___ ______
If you could finish any of these (answers below), old Leo made inroads into your brain.
Charlie
get Glad
made for a woman.
friendly skies.
for dinner.
I got them all.
Great Job, Leo. --DaCoot
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