Tuesday, December 15, 2015

Death of Chicago Adman Rudolph Perz, Known for Creating Pillsbury Doughboy

From the the April 3, 2015, Chicago Tribune.

RUDOLPH  R. PERZ, 89

Most famous for creating the lovable Pillsbury Doughboy.  He developed the iconic spokesboy in his early years at the Chicago advertising agency Leo Burnett.

The Pillsbury Doughboy, otherwise known as Poppin' Fresh, was created in 1965 and is still used in commercials.  A 1977 Chicago Tribune  called him "a cute little anthropomorphic embodiment of fresh dough."

I always like the commercial of him giggling as he passed through an airport security point.

Perz said that early incarnations of the doughboy, originally animated, too closely resembled Caspar the Friendly Ghost, which led to the development of the three  dimensional character.  It was filmed using stop motion.

I Like That Doughboy.


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