August 4th Chicago Tribune "Leo Burnett, the Marlboro Man of as agencies, turns 75" by Phil Rosenthal.
Here is an ad company that has given us so many mindsets since 1935 when it comes to ingrained in the mind, and I'm talking about the Leo Burnett Company.
On August 6, 1935, there was a three paragraph item announcing that the former vice president with the ad agency Erwin Wasey & Co. and some other members had left and set up shop at 360 North Michigan Avenue in Chicago. The firm just celebrated 75 years in the business.
AND WHAT A BUSINESS
There was a cigarette brand introduced in the 1920s that targeted women. It wasn't doing well until Leo Burnett changed its image in the 1960s to the Marlboro Man.
The first client of the firm was the Green Giant Company and then came the Jolly Green Giant in 1936 and then the Little Green Sprout in 1972.
And, We're Far From Finished with Leo's Advertising. --Cooter
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