From the June 18, 2020, Chicago Tribune "Quaker Oats to rebrand Aunt Jemima" by Mary Ellen Podmolik.
The Aunt Jemima brand, which has been on syrup and other Quaker Oats products form over 130 years, is being retired.
Chicago-based Quaker Oats, now a unit of PepsiCo, announced Wednesday June 17, that the company would first be removing the image from packaging and later would change the name. Of course, this is because of the current wave of BLM after the death of George Floyd and black awareness sweeping the country. I just have to wonder why it took Blacks so long to figure out they were offended by these images.
Aunt Jemima's image has been changed over the years, already moving it from the controversial first "slave figure." A 1968 makeover replaced a kerchief on her head with a headband. In 1989, she got a gray-streaked hairstyle without a headband, plus pearl earrings and a white lace collar. At that time, a tribune executive said it would no longer be changed because "that kind of familiarity and recognition is an invaluable asset."
--Cooter
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