From the July 2015 Our State Magazine "Before Mad..."
Mad magazine's familiar face first appeared in "The State" magazine in 1935, and on the magazine's cover in 1938.
"We can't say for sure that the editors of "Mad" magazine were fans of "The State," but the iconic "Mad" mascot debuted in 1954, Alfred E. Neuman, bears a striking resemblance to "Athaletic Al," who graced the cover of "The State" some twenty years before.
"Even Rich Powell, who regularly illustrates comics for "Mad" was surprised by the similarity.
"Turns out, "A;" was actually a popular character in print advertising as far back as the late 1800s."
"What, Me Worry? " --Cooter
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