In the 1950s, Hostess, the owner, began cranking up advertising for it. Commercials were placed on the very popular "Howdy Doody" show. Highland Park, Illinois, native Steve Ettinger, who wrote the book "Twinkie, Deconstructed" and where most of this article's information derives, said one of his favorite commercials was where the Twinkie was called a "great nutritional snack cake with potential to grow on."
Twinkies have played a big role in American pop culture all along. TV's Archie Bunker got very upset with his wife, Edith, when she forgot to pack one in his lunch. The "Twinkie Defense" was coined in 1978 when an attorney for a suspect in a double murder in San Francisco claimed his client's junk food consumption was partly to blame.
I remember Twinkies selling out at all area stores shortly after Hostess announced they were going out of business.
A Twinkie By Any Other Name. --DaCoot
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