In 1946, Marshall Field's introduced Uncle Mistletoe, a "black-browed, winged sprite, wearing a cape and top hat," to compete with Montgomery Ward's popular creation, Rudolph the Red-Nosed Reindeer.
Uncle Mistletoe lived with his wife, Aunt Holly, in Cozy Cloud Cottage on the eighth floor of the iconic department store.
Uncle Mistletoe's popularity soared with the 1948 debut of his holiday television program, "The Adventures of Uncle Mistletoe."
Uncle Mistletoe occasionally appears in ornament form on "The Great Tree" in Marshall Field's' (well, now Macy's) Walnut Room.
--CootUnc
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