Seven organizations: YMCA, YWSA, American Library Association, War Camp Community Service, National catholic War Council (Knights of Columbus), Jewish Welfare Board and the Salvation Army set out to raise $170 million during one very intensive week in November 1918.
They had a nearly $1 million operating budget and used all forms of media: print, outdoor advertising, posters, leaflets, stickers, lapel pins, radio spots and motion picture shorts. I didn't know we had radio back then.
Not only did they meet their goal of $170 million, they ended up raising $203 million which was hailed by the press at the time as the largest fundraising event in history.
--DaCoot
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