Dead Page: "When You're Out of Schlitz"

FRED FARRAN (1937-2011)

Lead Singer and Co-founder of the Arbors.

Died August 29th.

Formed the Arbors in mid-sixties with identical twin brother Ed and the brothers Tom and Scott Herrick after they graduated from the University of Michigan styling themselves after the Four Freshmen. Had hits with "Symphony for Susan" and their biggest with a remake of the Box Tops' "The Letter."

But, they were also the singers on some big commercials back then like the Jolly Green Giant ("Up in the valley of the Jolly Green Giant! Ho Ho Ho!") Virginia Slims ("You've come a long way baby, to get where you got to today!") and Schlitz Beer ("When you're out of Schlitz, you're out of beer!").

I sure remember those commercials.